Taha Baba
My Expertise
14 years building digital fundraising infrastructure for some of the world's most mission-critical organisations, now applied across 32+ markets worldwide.
AI Strategy & Implementation
Helping organisations move from AI curiosity to AI capability. I build practical frameworks, evaluate tools, and lead adoption, with two published books on AI in the social sector as the foundation.
Digital Fundraising at Scale
Building and scaling donor acquisition programmes across complex, multi-market environments. I know what it takes to grow a recurring giving base, retain donors long-term, and make digital fundraising work at an international level.
Marketing Automation & Data
Connecting CRM, analytics, and automation into systems that actually scale. I work across the full stack, from ETL pipelines to campaign personalisation, with a focus on measurable impact over technical complexity.
Nonprofit Digital Strategy
Translating digital capability into organisational strategy for nonprofits and INGOs. This includes maturity assessments, roadmapping, vendor selection, and building internal teams that don't depend on consultants forever.
