Taha Baba
Work With Me
I help organisations put AI, data, and digital fundraising to work. Not as concepts on a slide deck, but as programmes that run, scale, and deliver results.
Three ways we can collaborate
Strategic Advisory
I partner with organisations to design and implement AI-powered digital programmes. From building a retention engine to selecting the right MarTech stack, I bring 14 years of hands-on experience to every engagement.
- AI strategy and adoption roadmaps
- Digital fundraising programme design
- Marketing automation architecture
- Data maturity assessments
Speaking
I speak at conferences, summits, and panels on AI in the humanitarian sector, digital fundraising at scale, and marketing technology. I bring real examples from real programmes, not theoretical frameworks.
- Conference keynotes and panels
- Industry summits and roundtables
- Podcast and media appearances
- Internal leadership briefings
Workshops & Training
Practical, hands-on sessions that give teams the skills to use AI and digital tools in their daily work. I have trained fundraisers, marketers, and digital professionals across the UN system and beyond.
- AI for content and copy generation
- Prompt engineering for teams
- Digital fundraising masterclasses
- Bespoke sessions for your organisation
Track Record
A selection of recent speaking engagements, workshops, and training sessions I have delivered for organisations including Save the Children, UNICEF, IOM, DMA UK, and UNHCR.
Guest speaker at the Save the Children International Digital Fundraising Festival, presenting to around 80 fundraising and digital colleagues on practical AI use in fundraising.
The session covered:
- Real-world AI use cases for digital fundraising
- Practical tools teams can apply immediately
- Ethical AI considerations for humanitarian organisations
- Scaling fundraising workflows using automation
"It was such a pleasure having you... thank you so much for taking the time! People ranked your session very high!"
📍 Online
Joined the DMA's expert panel to launch the 2025 Email Benchmarking Report, offering insights on the trends shaping email marketing and how to benchmark success in a changing digital landscape.
📍 Online | DMA UK
Conducted a training session for the International Organization for Migration (IOM) on prompt engineering and AI-powered text generation, helping teams maximise AI's potential for content creation.
📍 Online
A conversation with William McMahon (CEO at Gravitai) exploring whether AI will replace people. My position: AI is not about replacement, it is about evolution.
📍 Online via LinkedIn Live
Led a generative AI training session for UNICEF, equipping teams with the knowledge and tools to use AI for content creation, from core principles through to ethical considerations.
📍 Online
Spoke at The MarTech Summit Customer Experience London alongside Deon Pillay (LGIM), discussing marketing automation and its impact on customer engagement.
📍 etc.venues Fenchurch Street, London
Led a Tech Talk on prompt engineering with Copilot in Edge, helping UNHCR teams create high-quality content efficiently while ensuring data security.
📍 Online
Following an overwhelming response to the Mastering AI webinar, I led a hands-on workshop with nearly 500 attendees, covering practical AI-powered copywriting across two global sessions.
📍 Online
Joined Jason Cort (Sharp), Alex Noble (The Bank of London), and Gemma Sherrington (Save the Children UK) at The MarTech Summit London to discuss defining KPIs and OKRs for measuring success amid uncertainties.
📍 etc.venues, 155 Bishopsgate, London
Let's talk
Whether you need a strategic partner, a speaker for your next event, or a hands-on workshop for your team, I would love to hear what you are working on.
Get in touch