I was invited as a guest speaker at the Save the Children International Digital Fundraising Festival, joining an audience of around 80 fundraising and digital colleagues.

The session focused on how to use AI practically in fundraising, including:

• ✅ Real-world AI use cases for digital fundraising
• ✅ Practical tools & tips teams can apply immediately
• ✅ Ethical AI considerations for humanitarian organisations
• ✅ How to scale fundraising workflows using automation

The feedback was incredibly positive — attendees ranked the session very highly, and the organiser shared:

“It was such a pleasure having you… thank you so much for taking the time! People ranked your session very high! If you ever need anything from Save the Children, I’m here — don’t hesitate to reach out.”

📍 Online

I joined the DMA’s expert panel to launch the 2025 Email Benchmarking Report—offering insights on the trends shaping email marketing and how to benchmark success in a changing digital landscape.

We discussed:

• ✅ Record-high delivery rates: 98% overall, 99.2% in B2C
• ✅ Resilience post-MPP: Open rates climbed to 35.9%
• ✅ Rising engagement: Click-through rates increased for the third year in a row
• ✅ Smarter benchmarking: Using data to improve campaign strategy
• ✅ Why email still leads: The most trusted 1:1 digital channel

The session featured perspectives from industry leaders and offered practical insights to elevate email performance in 2025.

📍 Online | DMA UK

🔗 View the official announcement on LinkedIn

I conducted a training session for the International Organization for Migration (IOM) on Prompt Engineering & AI-Powered Text Generation, helping teams maximize AI’s potential for content creation.

The session covered:

• ✅ Fundamentals of prompt engineering
• ✅ Best practices for generating high-quality AI-driven text
• ✅ Live demonstrations of AI-powered writing tools
• ✅ Optimizing AI outputs for clarity, relevance, and effectiveness
• ✅ Ethical considerations in AI-assisted content creation

The training provided practical insights and hands-on learning to enhance IOM’s content workflows.

📍 Online

I had a thought-provoking conversation with William McMahon (CEO at Gravitai) on LinkedIn Live, where we explored the big question: "Will AI replace people?"

My key insight: AI isn't about replacement—it’s about evolution. Those who invest in understanding AI are not being replaced; they are seizing new opportunities in tech and beyond.

📍 Location: Online via LinkedIn Live

🎥 Watch the Conversation

I had the privilege of leading a Generative AI training session for UNICEF, equipping teams with the knowledge and tools to leverage AI for copy generation.

The session covered:

• ✅ Core principles of Generative AI
• ✅ Best practices for AI-powered copywriting
• ✅ Live demonstrations of cutting-edge AI tools
• ✅ Integration strategies for AI-generated content
• ✅ Ethical considerations for responsible AI use

The training provided hands-on experience and practical insights for UNICEF’s teams.

📍 Online

I had the opportunity to speak at The MarTech Summit Customer Experience London, where I joined Deon Pillay (#LGIM) to discuss #MarketingAutomation and its impact on customer engagement and digital transformation.

📍 Location: etc.venues Fenchurch Street, London

🔗 View Event Details

I led a Tech Talk on prompt engineering with Copilot in Edge, helping UNHCR, the UN Refugee Agency, teams create high-quality content efficiently while ensuring data security.

Topics covered:

• ✅ Best practices for drafting AI prompts
• ✅ Key features: content creation, PDFs, translations, meeting notes
• ✅ Security guidelines & limitations

📍 Online

Following the overwhelming response to our Mastering AI webinar, I led a Hands-on AI Workshop with nearly 500 attendees, providing an in-depth, practical session on leveraging Generative AI for copy generation.

We explored:

• ✅ Core principles of Generative AI
• ✅ Best practices for AI-powered copywriting
• ✅ Live demonstrations of cutting-edge AI tools
• ✅ Integration strategies for AI-generated content
• ✅ Ethical considerations for responsible AI use

The workshop was held in two sessions, allowing global participation.

📍 Online

I had the privilege of joining Jason Cort (#Sharp), Alex Noble (#TheBankofLondon), and Gemma Sherrington (#SaveTheChildrenUK) at The MarTech Summit London to discuss "How to Define Key Performance Indicators (KPIs) and Objectives & Key Results (OKRs) for Measuring Success Amid Uncertainties." 🎯

📍 Location: etc.venues, 155 Bishopsgate, London

🔗 View Event Details